Saturday, 28 November 2009

Capsool



I was one of the beta testers for capsool.

Capsool is an aspiring new soical network where you can make virtual time caspules.

They had a good idea but what they where aspiring for and the scale of what they where hoping was slightly unrealistic becasue they where wanting to charge people to buy these virtual capsules which had no guarentee of reaching the particular person they went to and if you sent it 50 years into the future theres no guarentee that the company would still be around.

Over all if this was to become a fully working interface I think that I would most likely use capsool to send a message into the future to my child to receive on their 18th birthday that way I could write in their card so that they would know to find it, I think it would be a nice gesture and it could also hold a photo of her when she was little which would make her laugh as she would look back (like the pictures you find of little kids licking out huge bowls after helping their parents bake but end up covered in cake mix and chocolate!)

I think capsool will be great for small children playing pirates or explorers as they could hide a secret message or photo/video as their buried treasures and they wouldn’t be able to open the treasure again until next week when their friends are back around to play!

It would also be great for children around Christmas, parents could leave a capsool message from Father Christmas and on Christmas day the kids would be able to open a message from Santa! This would make their day!

In the business world capsool could be used to create spark around a company opening!

Several capsools be set up. This would be followed by a series of adverts through the web and real world, messages on these adverts such as its coming and 1week to go will create almost viral marketing as people will wonder whats coming? And what’s all this about? They will then be sent to the capsool website to open the capsool which will give for example the shop name, followed by a separate capsool for opening hours, location and a website. The sorts of advertising to run along side this will come in the form of internet pop-ups, online banners, screen adverts through websites, in print through the form of posters and flyers, even billboards by the sides of roads.

This will not only give the new company advertising but it will give capsool advertising as well.


But as it stands im not parting with my money just yet!

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